Monday, April 27, 2020

Reading 5

Trends of Payment Within Video Games

Over the past couple of years we've seen a deviation of payment models within video games. 
Games have abandoned expensive large scale expansion packs in favour of micro-transactions. As an example look at one of the most popular game franchises of all time, Call Of Duty (COD). COD used to be feature the aforementioned expansion packs in some of its games such as COD: Black ops, but more recently the franchise has transitioned into the use of micro-transactions and the freemium payment model, most notably in its game COD: Warzone.

 The reason for this is due to the rise in demand for such models. After a wave of Battle Royale games such as PUBG, Apex Legends and most notably Fortnite have set the trend it's been proven that there is massive success and profit to be made in these kinds of games, games that can achieve a mass amount of players by playing to trends and offering itself to players as free of charge before enticing them with relatively cheap content that allows them to stand out and express themselves within the game (be it a cosmetic item / a piece of clothing) , due to this kind of content being near infinite there are near infinite profits to be made. As such, game developers are leaning towards this monetarily superior model of game and are enjoying huge success and profit because of it.

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